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Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

The Cracker Barrel Logo Controversy, Explained

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...
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Cracker Barrel vows to keep "heritage at the heart" after MAGA outrage

Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every ...

Why the Cracker Barrel logo change triggered an 'emotional shockwave'

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and ...

Customers rip Cracker Barrel for lame apology over controversial rebrand: ‘Kicked Uncle Herschel to the curb’

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

'Our story hasn't changed.' Here's what's inside Cracker Barrel's new fall season menu

Inspired by the rich flavors of fall and beloved guest favorites, Cracker Barrel's new fall season menu is available ...

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

Christian college slammed for comparing Cracker Barrel logo change to George Floyd protest

"Same energy," the college tweeted along with photos of the new logo and a George Washington statue covered with red paint.