The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

At the Made by Google 2025 event, AI wasn’t just a highlight, it was the headline. The newly launched Pixel 10 lineup is built around intelligence that feels more personal, proactive, and natural than ever before.

Software has always been an integral part of the Pixel experience, and that's not changing with the new Pixel 10 family.

But I think there’s another question that we’ll want to add to the mix starting right now: what is a camera? With the introduction of the Pixel 10 Pro and Pro XL, that answer is more wild and complicated than ever,

Google's Pixel 10 series is already available with AI-powered features and bold hardware upgrades, while Apple's iPhone 17 Pro launches in Sept 2025 with a new A19 Pro chip and advanced cameras.

The Pixel 10 series is bringing a new Ask Photos feature that lets you edit images by simply giving text prompts to AI.

For better or worse, a lot of Google's camera enhancements are on the AI side. A key new update is the Gemini AI-powered Camera Coach that aims to help users with photo composition. When enabled, it can read the scene and offer advice for the angle and lighting and even suggest the best mode (Portrait,