The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. ...

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an ...

The words "Pat Dye Field" will be displayed on the 25-yard lines at Jordan Hare Stadium thanks to a 5-year partnership with ...

Yellawood's logo will now grace the surface at Pat Dye Field thanks to a five-year partnership with Auburn football ...

In a deal that "honors Pat Dye," Auburn football announced that Yellawood will have the program's first-ever on-field ...

When is Talladega fall NASCAR Cup Series YellaWood 500 race in 2025? Dates, TV, tickets for the fall raceweekend at Talladega ...

Given the explosion of revenue sharing and NIL deals, plus the backpay charges for this massive House lawsuit, money ain't cheap in college football right now.

View news about the 2024 YellaWood 500 race starting on October 06, 2024 including driver news, injury news, predictions, analysis and more.

The YellaWood 500 will be held October 2nd at the Talladega Superspeedway. Learn more about the NASCAR Cup Series race and get tickets, packages, and gear.