Your Samsung, LG, and even TCL TV comes with risks you should know about. Here's how to avoid one of the biggest.

Alternative measurement providers are competing to knock Nielsen off its perch. But regardless of the ongoing debate as to the viability of panels, the TV measurement industry is increasingly relying ...

ACR (Automatic Content Recognition) data from smart TVs may be one of the most revolutionary ways for networks and advertisers to measure viewing habits. It’s also one of the least understood pieces ...

For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may be their year. While TV manufacturers and data brokers have been compiling ...

Dodge isn’t sitting on its laurels with the two Hellcats in its stable. In fact, the brand is doubling down on speed with the 2016 Viper ACR. ACR stands for American Club Racing, and it means the most ...