Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art. Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where ...

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Apple’s Shot on iPhone series has highlighted photos and video taken with iPhones for several years now. Today, the company published a new series of four videos titled ‘Apple AMSR’ that were shot on ...

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Apple has released four Apple ASMR videos that were shot on the iPhone to its Apple YouTube channel, each focusing on different popular triggers. ASMR stands for Autonomous Sensory Meridian Response.

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...