Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce‘s fans — or Beyhive— may not be happy with her new ...

Maya Jama joined hands with Italian heartthrob Michele Morrone — quite literally — to star in the new D&G perfume ad. The British television sweetheart unveiled the same on her Instagram, writing, ...

The ASA bans a TV ad for Yves Saint Laurent's Opium perfume for showing a woman simulating drug use. A TV advert for Yves Saint Laurent's Opium perfume has been banned by the Advertising Standards ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

If a television commercial appears first on the Web, are people more likely to watch it? In a new twist for Web advertising, cosmetics maker Coty is betting just that, launching the commercial for its ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

Megan Thee Stallion is the face of Revlon’s new Reign On perfume. The “Savage” hitmaker is a spokesperson for the cosmetics brand and stars in the ad for their latest scent, which she has described as ...