Taking Allison Bornstein's advice requires a bit of vulnerable self-reflection to determine one's true sense of style. Her book, "Wear It Well: Reclaim Your Closet & Rediscover the Joy of Getting ...

It's not often we're told to buy less, at least on social media. More likely, we're encouraged to wear Loro Piana cashmere baseball hats and carry $300 Smythson notebooks like Gwyneth Paltrow in the ...

If your TikTok feed has picked up on an even small interest in personal style, you’ve likely heard of the “three word method.” Used for years by stylist Allison Bornstein during personal styling ...

This shoe theory that went viral on TikTok is making its way to interior design -- and it's the perfect way to choose ...

The “wrong shoe theory” is taking over TikTok. You know the saying, “so wrong, it’s right?” Well, fashion lovers and stylists are taking that notion and applying it to their outfits. Last year, ...

In a TikTok video last year, stylist and wardrobe consultant Allison Bornstein shared a simple, foolproof approach to discovering your personal style: Choose three adjectives that describe how you ...

Social media is an infinite pool of aesthetic knowledge. Social Intelligence is a space for established scrollers to share the very best beauty tip, follow, or factoid they’ve found on social media ...

Feeling uninspired by your summer wardrobe? Have no fear: A simple styling trick could help you instantly update your hot-weather looks. Dubbed the “wrong-shoe theory” by stylist Allison Bornstein, ...

The pursuit of figuring out our personal style is one that feels ever-present. As the seasons change and the years pass, our desire to find an aesthetic that feels uniquely ‘us’ is something that ...

I discovered TikTok's viral “three-word method” at a time when I needed it most. During the last few months, my closet has been in fashion purgatory. I’m overwhelmed by what I own, yet somehow can’t ...