Moroccan women crush the tough Argan tree nuts and extract its inner kernel -- which is used to create the precious golden oil sold across the world Once upon a time, in the heart of Morocco’s arid ...

Following is a transcript of the video. Narrator: Argan oil can cost as much as $300 per liter, making it the world's most expensive edible oil. Just 20 years ago, however, the production of argan oil ...

SMIMOU – Argan oil runs through your fingers like liquid gold — hydrating, luscious, and restorative. Prized worldwide as a miracle cosmetic, it’s more than that in Morocco. It’s a lifeline for rural ...

While olive oil is a well-known cultural tradition in Morocco and across the Mediterranean, argan oil stems from a carefully preserved heritage upheld by communities that have long depended on it. In ...