To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Brands all over the world are leaning into audio-first ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Audire, the digital audio advertising company launched by former global ...

Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 2024 is shaping up to be a huge year for audio. With a 22% ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Krauss, vice president of emerging ...

Programmatic audio advertising platform Jelli unveiled a $21 million Series B funding round Tuesday, led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group.

During the pandemic, more consumers turned to music and podcasts for entertainment from the comfort of their homes, driving exponential growth in audio media. In fact, eMarketer estimates that U.S.

The advertising world has a problem. And if you’re running a small business, you’ve probably felt it firsthand. As your customers stream podcasts during their commute and listen to handpicked ...

As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

Because we take music with us wherever we go and because it is the soundtrack to memorable life experiences, digital audio has a unique power to forge lasting emotional connections with consumers. For ...

A study from across the Atlantic has more good news about the power and value of radio and other audio platforms. While television continues to dominate the share of ad spend, the potency of audio ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.