Email deliverability can feel out of your control. That's especially true for B2B brands, which have traditionally struggled with the mercurial spam-filtering behaviors of corporate email servers and ...

Thank you for registering for the B2B Email List Growth and Personalization for Improved Conversion workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you ...

A few B2B marketers may feel that privacy issues don't concern them. But they are wrong: Rebuilding a B2B email list can be dangerous for a brand, judging by a recent column by copywriter Joe ...

B2B list compiling is an old and cherished discipline. It requires great front-end effort and painstaking back-end follow-up. Prospect Wallet has introduced an enhanced B2B email list in response to ...

In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. Jaina Mistry, Director of Brand and Content Marketing at Litmus, said this ...

Your mailing list is a valuable asset – but if you abuse it, don’t expect much of a return. To mail or not to mail? That is the question marketers struggle with. On one hand, the contact list is yours ...

Keeping your existing B2B data lists in good shape will pay dividends in your marketing campaigns. Your B2B data lists are the lifeblood of your sales and marketing campaigns, so you need to be sure ...