Although National Rum Month might be coming to close as August wraps, the spirit’s role in consumers’ imbibing celebrations ...

HAMILTON, Bermuda, March 12, 2026 /PRNewswire/ -- BACARDÍ® Rum is proud to announce a new chapter of its global "Do What Moves You" campaign, celebrating Latin culture and the infectious rhythms that ...

Amid ongoing discussions around AI’s role in music, Bacardí is hoping the technology spikes consumer interest in its most recent music-based activation. Each of the five participating musicians will ...

Bacardi has enlisted Meek Mill, Leslie Grace and producer Boi-1da to remix "Conga" by Miami Sound Machine as part of its "Conga Feat. You" campaign, according to a press release. The alcoholic ...

The BACARDÍ Rum sponsorship centers breakthrough artists shaping the future of music by presenting the MTV Push Performance of the Year category, in addition to staging a special edition MTV Live ...

Over the last few years, BACARDÍ’s The Sound of Rum has brought new tracks, unique collaborations, and special performances to listeners across the globe. Now, adding to its bountiful portfolio, the ...

Before you give the coasts too much credit as the epicenters of entertainment, Life Is Beautiful is back to remind us just how much Las Vegas has to offer. And while Rolling Stone is never far from ...

For nearly forty years, SXSW has been the premier festival destination for showcasing the greatest talent in music, film, tech and art. Each year, spectators, fans and industry professionals travel ...

It's such an honor to get this opportunity to work alongside Elvis and breathe new life into this song for BACARDI Rum," said TAINY. "This is a song that is deeply personal to me, and I'm excited for ...