Dutch ING bank will soon pilot a service allowing companies to push targeted advertising to its customers based on their payment history. According to ING's director of private banking Hans Hagenaars, ...

When it comes to advertising, using another brand's logo is usually a complete no-go, but not for finance brand, TD Bank. Coming up with an ingenious solution to avoid copyright complications, the ...

The World Bank has ceased all paid advertising on Elon Musk's social media platform X, which was formerly Twitter, after a CBS News investigation found promoted advertisements from the organization ...

Americans of a certain age may have fond recollections of banks, like getting lollipops from kindly tellers and being issued their first passbooks to deposit earnings from babysitting and paper routes ...

Willis did a series of TV commercials and on billboards was pictured next to the slogan "Trust is just like me, only it's a bank!" By Vladimir Kozlov Bruce Willis - P 2014 Russia’s Trust Bank, which ...

A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders' strengths and weaknesses. If its findings are accurate, viewers should be ...

A humorous new television spot for FirstBank in Lakewood, Colo., is not only an attempt to amuse the small-business owners it targets. Jim Reuter, FirstBank's head of marketing, says it is also an act ...

The classic example of a “too big to fail” financial institution, Bank of America, may have done just that with its latest advertising campaign. One of its new commercials features snapshots of ...

Most bank advertising follows this theme: We're boring but dependable, so you can trust us to keep your money safe while it earns some interest. So we were surprised to see the ad that Steuben Trust ...

Deutsche Bank AG bought full-page ads in all major German newspapers over the weekend to apologize for “serious errors” after misconduct costs helped tip the company into two years of losses. Legal ...