The multi-year partnership helps drives fans to live games and the biggest NBA and WNBA moments through TikTok GamePlan.
TikTok claims that nearly a third of its 500 million users (around 50%) follow basketball in some form or fashion. That ...
TikTok has forged a multi-year partnership with the NBA and WNBA, offering in-app game highlights and AI-powered ad options.
TikTok, the National Basketball Association (NBA) and ...
The platform will help drive fans to live games and key NBA and WNBA moments through its TikTok GamePlan tool.