The multi-year partnership helps drives fans to live games and the biggest NBA and WNBA moments through TikTok GamePlan.
TikTok claims that nearly a third of its 500 million users (around 50%) follow basketball in some form or fashion. That ...
TikTok has forged a multi-year partnership with the NBA and WNBA, offering in-app game highlights and AI-powered ad options.
TikTok, the National Basketball Association (NBA) and ...
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TikTok partners with NBA, WNBA in global content tie-up
The platform will help drive fans to live games and key NBA and WNBA moments through its TikTok GamePlan tool.
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