The latest Whopper to hit the menu arrives with an unusual promise for fast food: it is built not just for customers, but by them. Burger King has turned over the flavor wheel to its fans, inviting ...

Burger King is rolling out a new Whopper Guarantee initiative and dedicated customer service team after thousands of guests ...

Burger King, home of the Whopper, is making the first changes to its best-selling menu item in nearly 10 years after consumers complained.The Whopper will replace its soft bun with a more premium one, ...