So, what can CMOs do close the gap? Dhar says, “First, measure. Short pulse surveys, one minute, focused on how the marketing ...

Among conglomerates and even within categories, assigning a category to an individual company/brand can be challenging. As an example, while Ferrari is an automotive company, it’s also a luxury brand.

Possibility thinking means efficiency metrics aren’t the end game. CMOs should develop outcome-oriented metrics aligned with ...

Bengaluru Chapter 2026, taking place on September 1, 2026, comes at a particularly consequential moment for the business and ...

To help employees succeed in times of change and disruption, CMOs have an important role to play in creating new approaches to talent, learning, and meaning. The world of work is changing. Employees ...

Adgully Network is set to host the CMOs' Charcha Bengaluru Chapter 2026 & DATAMATIXX Awards on 1 September 2026 at The Grand Magrath Hotel, Bengaluru, bringing together leading marketers, brand ...

Although AI tops the list of skills sought by CMOs, marketing departments do not always spearhead its adoption within organizations ...

Agency and labor budgets face cuts as marketing chiefs improve their sophistication with generative AI and other data-driven tools. Despite plateauing resources, many CMOs are stretching their budgets ...

CMOs have an opportunity to lead organizational transformation in four areas that will be most affected by the Fourth Industrial Revolution. Industry 4.0 is the confluence of innovation and new ...

A computer's Basic Input Output System and Complementary Metal-Oxide Semiconductor together handle a rudimentary and essential process: they set up the computer and boot the operating system. The BIOS ...