Yahoo Finance

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in July 2024

London, Aug. 19, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...
AdExchanger

MediaWallah Is Trying To Clean Up Messy CTV Identity Data

Someone streaming from their sofa doesn’t give a hoot about the difference between CTV and OTT – but the nuance matters to advertisers. On Thursday, identity resolution company MediaWallah announced a ...
AdExchanger

CTV Ad Buying Is About More Than Just Premium Versus Programmatic

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV ...
Yahoo

Lotame Adopts Unified ID 2.0 To Bolster CTV Business

Lotame, a global customer data provider, said it has adopted the Unified ID 2.0, the identity technology pioneered by The Trade Desk, which will help it grow its connected TV business. With cookies ...
manilatimes

Pixalate Expands CTV App Database with Metrics for All 4,630 LG Apps: Bundle-ID-to-App-Store-ID Mapping, Fraudulent Bundle IDs, Historical Ad Fraud/IVT, Brand Safety, MAU & DMA ...

LONDON, Oct. 14, 2025 (GLOBE NEWSWIRE) -- Free-form and free-flowing Bundle ID data and the absence of Bundle ID standardization across CTV platforms pose the most critical measurement blind spot - ...
markets.financialcontent

Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV Targeting

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness. NEW YORK, July 15, 2026 (GLOBE NEWSWIRE) -- Adstra, a ...
MediaPost

Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout

While much of the attention surrounding ad-spending fallout from Google's deprecation of cookies, and Apple's privacy framework has been focused on the impact to social media, the most positive impact ...
Yahoo Finance

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in June 2025

The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for ...
streetinsider

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in June 2024

Why is it important to see the top Bundle IDs for CTV apps? In CTV advertising, programmatic advertisers use “Bundle IDs” to identify specific CTV apps. A lack of standardization around the syntax of ...
manilatimes

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend in November 2025; ‘Fawesome’ Bundle ID is No. 1 on Amazon Fire TV

g15147002586 SAMSUNG TV PLUS G15147002586 Samsung Electronics Co., Ltd. g17198010041 Sling TV G17198010041 Sling TV L.L.C. g19068012619 Fubo: Watch Live TV & Sports G19068012619 fuboTV Inc.
Mena FN

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend On Roku, Amazon Fire TV, Samsung Smart TV, And Apple TV In May 2025

g19171013163 tvplus G19171013163 Samsung Electronics Co., Ltd. Why is it important to see the top Bundle IDs for CTV apps? In CTV advertising, programmatic advertisers use“Bundle IDs” to identify ...