We break down everything you need to know about how to run a successful West Marches campaign. A West Marches campaign can be incredibly challenging, especially with one DM. But it can also be an ...

Running a cause-related marketing campaign can enhance a brand’s image by aligning it with meaningful social or environmental causes that resonate with its target consumers. Campaigns that show a ...

The board just adopted a new strategic plan. It’s clear that a capital campaign is on the horizon. There’s excitement all around—and anxiety. A campaign may be the perfect antidote to the headwinds ...

Barb, the UK audience measurement specialist, has added pre-campaign planning functionality to Barb Ads Hub, its new analytics system for full-cycle ad campaign planning and reporting. The inclusion ...

The Campaign Planning & Strategy team collaborates with colleagues within CU Boulder Advancement to deploy strategies and activities related to the successful execution of the university’s first ...

Catalina has launched its Catalina Investment Planner, a planning application designed to enable retailers and CPG brands to build campaigns based on real-time metrics and predicted sales results from ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...