Experts from The Toy Association will provide an overview of the biggest toy & play trends of 2026, supported by new consumer insights and data from a national survey of U.S. parents. See product ...

After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our ...

This Valentine's Day, The Toy Association™ unveiled the 2026 toy and play trends at its 120th Toy Fair®, celebrating play as a heartfelt source of comfort, creativity, and connection. Reflecting ...

After getting hands-on and experiencing the sights, sensations, sounds and smells of Toy Fair, we picked our 18 winners for 2026.