But Coca-Cola is taking a slightly different approach. Instead of introducing a new soda flavor, the company is giving ...

The warehouse club has quietly launched a limited-time drink offering that shoppers can't find at other retailers.

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

Coca-Cola rolled out its 2025 holiday campaign this week, relying heavily on artificial intelligence to do the work of a team of creatives. The company revived its classic red trucks, lighting the way ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

Compared to the high-tech special effects of modern commercials, Coca-Cola's first television advertisement was a strikingly simple milestone broadcast.