When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new advertising window — and some fans aren't happy.

Among the many micro-controversies at play in the lead-up to this summer’s World Cup centers on the mid-half mandatory hydration breaks FIFA has implemented for the tournament. (Most World Cup-related ...

In an industry long known for counting the number of people who watch TV shows and the commercials that accompany them, Fox is starting to place new emphasis on a different sort of tabulation. The ...