In a studio in Culver City, California, T-Pain is ready to put on a show. The American rapper and singer-songwriter, known for popularizing Auto-Tune with his hits such as “Buy U a Drank” and ...

Virtual reality is no longer a futuristic concept. It has already entered our lives in various forms, including gaming and socializing. But it’s not just for entertainment purposes anymore.

Snap and Universal Pictures hosted a first-of-its-kind virtual concert to promote the forthcoming rom-com film "Marry Me," per details emailed to Marketing Dive. The concert was developed by immersive ...

When the world was forced to shut down on March 12, 2020, due to COVID-19 restrictions, industries that relied on in-person venues had to scramble to continue business as usual quickly. Music artists ...

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. Companies like Meta, AmazeVR, and Wave are leaning into the tech, creating hyperrealistic VR ...