As a part of Jaipuria Institute of Management's strong industry interface programme, Mr. Vishal Khanna, Marketing Manager at Reliance Infocom. Online, July 24, 2012 (Newswire.com) - As a part of ...

Explore how digital platforms are reshaping consumer decision journeys across different age cohorts and product categories in ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Variety-seeking behaviour reflects consumers’ inclination to switch among products, services or experiences rather than repeat identical choices. This tendency emerges from both internal drivers—such ...

Consumer information search behaviour encompasses the processes by which individuals gather, evaluate and apply external data in order to make purchasing decisions. In both online and offline contexts ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Consumer behavior trends are top of mind for brands and retailers in the quest to drive sales, boost loyalty and deepen customer engagement. But as history illustrates, consumer behavior is far from ...