One of the things that surprised me most about the much-hyped consumer-generated ads during the past Super Bowl was just how subtle they were and how naturally they fit into the entire mix of ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

The rapid rise in user-generated content has created a new way for marketers to reach consumers, ironically via media created by consumers themselves. Now it is spawning a new way for advertisers to ...

Browsing your favorite e-commerce site, you can buy a variety of AI gadgets, like an AI-powered board game for family night. If you’re curious what that entails, you can read the product description, ...

Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...