During the second part of the 1960s and early 1970s, American manufacturers began developing ever more appealing graphic packages for their high-performance models. In some cases, the graphic packages ...

Whether you realize it or not, a brand's logo speaks to its viewer on many levels. There's the recognizability factor—if a logo is too complex or unrelated to its brand, it risks being glanced over ...

Five years ago, while preparing for a brand design project, I examined the logos of the top 50 law firms in the U. S. Here’s what I found: lots of simple text treatments, an abundance of muted colors, ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

A decade ago, designer, typographer and comic book creator Rian Hughes fixed the Marvel logo. As a man of a thousand logos for comic book publisher, the deficiencies in the logo rankled him so much ...

Our picks for the most intriguing companies of Y Combinator’s latest batch were based entirely on substance and our endless expertise, so it’s time for something much more superficial. Here are the 11 ...

Ronald McDonald and the NBC Peacock may get more TV air time, but today's operating systems have cool logos, too. Google, Apple, Microsoft and the Linux crowd crafted mascots ranging from cute lizards ...