Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

A new analysis from WARC finds a strong relationship between highly awarded creative work and advertising effectiveness.

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

State Farm “Stop Living on a Prayer” commercial, Courtesy of State Farm “Halfway There” insurance only puts in half the effort, and they demonstrate that by singing a hilarious parody of Bon Jovi’s ...

It's no secret that the Super Bowl has become the premiere TV event for advertisements. With the opportunity to reach over 100 million people at once, companies will often put out their most unique or ...