“Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, president, Basis Technologies. ...

These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be ...

With BasisTV+, digital media teams can seamlessly tap into CTV to connect with engaged viewers drive brand awareness and boost return on ad spend—all in one place. Learn more about IRIS.TV and how the ...

Imagine a city that relies on a well. It’s not the most glamorous job, but recognizing the water supply’s importance, the city pays a caretaker to diligently measure the depth of the well and record ...