Marketing and technology executives are turning to their own first-party data as the foundation of a new identity strategy. The silver lining of the demise of third-party cookies is that brands are ...

Marketers are realising the need for a strategy around data and identity as the cookieless future that was anticipated in 2020 rapidly transforms into the cookieless present. Third-party cookies have ...

It’s possibly the biggest identity crisis of the digital world—so ingrained and common that no one is talking about it. It’s the pain we’ve learned to live with: the fragmentation of identity data.

The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday as Adstra, with a new mission as a data onboarding and ...

The advent of generative AI technologies promises to revolutionize public service delivery and the citizen experience. Most experts agree that the long-term potential of artificial intelligence (AI) ...

When I first became involved in the identity space, which was about 10 years now, the definition of ‘digital identity’ was being hotly debated. This debate raged on over the years, but out of it, a ...

The permanent, personal data is some of the most sensitive that the government handles due to the national security risks.