The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent ...

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...

Meta Chief Marketing Officer and VP of Analytics Alex Schultz discusses the company's data-driven approach to brand building.

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

The following are remarks from Paul Herman, Sprinklr’s SVP of Global Digital Transformation. They have been lightly edited for clarity and length. Think of the current landscape for content marketing ...

Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

- Strategic Partnership Forms Multi-Year Collaboration Set to Revolutionize the Application of AI to Solve Marketing Challenges and Enhance Client Outcomes - NEW YORK--(BUSINESS WIRE)--Horizon Media, ...

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising ...

For years, marketing leaders focused primarily on campaigns, messaging and brand positioning while data infrastructure remained largely under the control of IT and engineering teams. That separation ...

More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing strategies and leveraging intelligence and data insights to inform decision ...

The American Marketing Association Chicago (AMA Chicago) announced that Elevate has received the 2026 Palmer Marketing Award in the Data-Driven ...