Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

Demographics shape marketing, tax policies, and healthcare quality by profiling populations. Businesses use demographic data to tailor products and manage effective marketing. Investors should target ...

Many people today are realizing how demographics—such as sex, income, neighborhood affluence, and crime—can shape success and happiness. This awakening is a positive step. Yet a new study also reveals ...

How understanding expanding and shrinking population subsets could help business and investors identify opportunities to pursue and pitfalls to avoid. In November 2022, the United Nations announcement ...

Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...

What are the implications of demographics on total consumption and its sectoral composition in Asia toward 2050? Although the literature has studied total consumption and individual consumption ...