What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as ...

For content creators at the pinnacle, creating a media company is no longer the ultimate goal. In 2025, there’s a new endgame: the creator conglomerate. As top creators became mainstream celebrities ...

While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

The FIFA World Cup is nine full months away. With teams still competing to qualify and an entire domestic season still to play out, the tournament’s cast of characters remains up in the air. But ...

Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John ...

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for ...

This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → OpenAI and its first ad tech partner Criteo ...

There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks. That foundation is ...

Publicis Groupe plans to invest another €300 million into AI efforts over the next three years while also putting a new AI platform front and center. As part of a major AI overhaul, Publicis has ...

Artificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate ...

Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be ...