Designer Jonathan Simkhai loves technology. But being among the first to take Google’s virtual apparel try-on into the world of dresses isn’t just a technical or business decision. It’s also personal ...

The second style was a bit more traditional: a tweed dress that hugged my body like a glove, designed with a low-scoop ...

Google’s virtual try-on feature now supports women’s dresses from multiple brands. The feature uses generative AI to create an image of a model wearing the dress. It offers support for a diverse ...

How DressX, Google and NVIDIA are reshaping fashion AI, virtual try-on and ecommerce as brands chase better fit, fewer returns and more brand-accurate shopping workflows.

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.