Any crossword puzzler knows there’s a five-letter word for a Ford that flopped: Edsel.

Edsel's second most expensive model, the Corsair was marginally pricier than Mercury's mid-range automobile, the Montclair.

In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

Lou is a freelance journalist and content writer with a focus on the automotive world. After graduating from Coventry University (Automotive Journalism MA) in 2020, she worked in automotive e-commerce ...