Will Ferrell’s Elf is returning this year, but not in the sequel fans hoped for. The Christmas classic is returning with a ...

Starting Nov. 14, 'The Elf Experience' will transform the venue HERO into an adventure that spans the North Pole and Gimbels.

Fans of the movie “Elf” should soon make plans to pass through the seven levels of the Candy Cane forest, past the sea of ...

Buddy the Elf's journey from the North Pole to New York City is getting a limited holiday-season attraction this year. The ...

After earlier strides with AR, beauty has been sidelined from the AI try-on conversation. Elf Beauty wants to change that.

Beauty is adding new international markets as it expands distribution for both rhode and its namesake cosmetics brand. ・BofA ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

It's beginning to feel a bit like Christmas, and for many of us that will mean making snow angels for two hours, then going ice skating, eating a whole roll of Tollhouse Cookiedough, followed by a ...

Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...