Since his big debut 10 years ago, parents have gone above and beyond to think up cute and clever antics for the Elf on the Shelf to get into. This year, one dad managed to make everyone's favorite elf ...

The Elf on the Shelf celebrates 20th anniversary The creators of the beloved holiday tradition, The Elf on the Shelf, talk about the origin of the story and the latest developments in their business.

(AP) – A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look ...