UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Elf on the Shelf is celebrating it’s 20th Anniversary this year! Maddie Conklin sits down with the creators of Elf on the ...

The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand went from ...

The creators of The Elf on the Shelf are celebrating 20 years of the holiday tradition that became a global brand.

We're officially starting the most wonderful time of the year, and it’s always fun to add to the magic of Christmas. There's holiday baking, snow on the ground, fireplaces all aglow, wrapping presents ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

Santa Claus is coming to town — but not before his elves make a guest appearance. Hot Dog, Pickle, Sprinkles, Mr. Elf — all of these are names that children around the world have given to their ...

We all know the drill when it comes to Elf on the Shelf. For 24 days, the elf “moves” around your house, making mischief and supposedly keeping an eye out for Santa. But this is the age of posting ...

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...

Santa is getting ready to unleash his fleet of Scout Elves to children's houses around the world. Yes, it's Elf on the Shelf time! While parents may be rolling their eyes (those elves can make quite ...