Picture a coin with two sides. One side is your objective -- wanting to sell your goods or services -- and the other side is your customer wanting to buy your goods or services. You want to sell to ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Those of us who’ve been in the e-mail industry for a while — and even those who are brand new to the space — recognize the value of an effective e-mail marketing program. Marketers easily can test ...