Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Creating your marketing plan should be a top priority. The top priority for a marketing plan is identifying the largest group of potential buyers for your products or services. Within that group ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

This article is by Brian Wong, founder and CEO, Kiip. Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Data – specifically mobile data ...