When I was in high school, eye shadow was everything. I watched every YouTube video tutorial to to create the ideal smoky eye. I collected Urban Decay Naked Palettes like rare stamps. I woke up extra ...

The best eye shadows for mature skin create all the stunning lid looks, whether subtly matte or serious shimmer, without ...

Eyeshadow sticks are the new makeup thing that has truly mesmerised beauty freaks. This creamy, portable stick delivers rich colour payoff on your eyelids so you don't have to waste time and effort ...

We love to test out the latest eye shadow trends, but not every tutorial will result in the same final look on every eye shape. Eye shadow for hooded eyes, for example, can come with some unique ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best drugstore ...

If you love bold pigments and glistening finishes in your eye makeup, learning how to apply liquid eye shadow correctly is a game changer. Compared to traditional powder eye shadows, liquid options ...