Loincloths called fundoshi have been the traditional underwear for Japanese men since ancient times, and though most now wear Western-style undershorts, they still don fundoshi at such events as local ...

Despite the energy-conserving Cool Biz campaign — inaugurated in 2005 by former prime minister Junichiro Koizumi — becoming a household word, according to a recent poll by The Suit Company 28.8% of ...

Traditional Japanese fundoshi loincloths are both functional and fashionable, providing modesty for the modern man while still allowing a healthy influx of air around one’s nether regions. In fact, ...

TOKYO -- When someone mentions a fundoshi, or loincloth, one might imagine a group of sparingly clad men showing off their strength at a local festival. But in recent years in Japan, the humble ...