The NBA launched a multi-streaming platform and an updated NBA TV, starting on October 15, which will give fans nonstop basketball content.

Google is partnering with the LA28 Games across Cloud, Search, and Gemini. In a similar deal, Chinese cloud provider Alibaba ...

The National Basketball Association (NBA) has signed a multi-year agreement with Amazon Web Services (AWS). Under the deal, ...

The Golden State Warriors roster might be looking slim for a few more weeks, as the Jonathan Kuminga restricted free agency saga has forced the Warriors to put other signings on hold for the time ...

The Atlanta Hawks Basketball Academy hosted two youth basketball clinics on Monday, celebrating the 11th annual Jr. NBA/Jr.

The Apple Vision Pro is finally getting live, immersive content: select Los Angeles Lakers NBA games for the 2026 season will stream in Apple Immersive, letting folks with the headset watch the game ...

(Bloomberg) — Google has named Golden State Warriors guard Steph Curry the company’s performance adviser for Google Health and Fitbit wearable technology products, part of a multi-year partnership ...

As if the creative advertising TV community wasn’t worried enough, the NBA Finals -- a major sports TV event -- witnessed its first AI-generated advertising spot, produced with some help from Google ...

NBA Commissioner Adam Silver says there is “no contemplation” of moving the All-Star Game out of the Los Angeles Clippers’ ...

Speculation has bubbled for months about an international league that could pose a threat to both the NBA and WNBA.