But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Google launched new AI features for Performance Max campaigns. These tools help generate more text and image assets. Ad Strength will better evaluate asset variety and quality. Google rolls out AI ...

Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue. Digital ads require extensive planning to ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, ...

Google just changed ad targeting. On Thursday the company launched in beta “search themes” to give marketers a way to reach consumer audiences with specific interests. The feature is driven through ...