Some seasoned entrepreneurs may say “break even” or some other number is the most important metric, but I believe “lifetime value” is perhaps the most significant measure to benchmark. I also know ...

Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. "Leads are cheap. Loyalty isn't." That controversial but ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Not all marketers know the worth of customers. Here's a case study on one way to analyze an acquisition strategy and estimate marketing costs to calculate the lifetime value of a customer. The value ...