Unity Ads are quite easy to implement for both Unity and non-Unity developers, and they have quite a high CPM. This is why a majority of games on the mobile stores have Unity Ads implemented.

However, Unity is offering “qualifying customers” credit toward the runtime fee should they implement Unity Gaming Services or Unity LevelPay, which supports mobile ads in games.

To help seamlessly integrate AR into any advertising campaign without friction, Unity today announces Responsive AR Ads, the first truly user-first approach to implementing AR in advertising ...

Independent game developers can now easily implement a blockchain-based revenue stream into Unity games, which incentivizes players and removes the need for in-game advertising ...

Shares in Unity surged by 36.2% to $29.24 today after the company posted higher than expected earnings and unveiled its new ads platform Vector to take on rival AppL ...

Unity Software (U) shares crashed on Wednesday after the video game development software company posted weak first-quarter results and offered guidance that forecast sharply slowing ...