Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

When it comes to building an influencer marketing strategy, data is only half of the puzzle. The other half is critical thinking. It’s not enough to know what the numbers are; you must also think ...

As shoppers search for product recommendations, influencers provide heightened awareness, entertainment, authenticity and validation.

Influencer marketing is a measurable, scalable and credible alternative to traditional media. But are creators inherent brand ...

Influencer marketing has become a central pillar of every marketer’s toolkit over the past few years. However, as more brands jump on the trend, consumers have become increasingly skeptical about ...

Roswell Encina (left), chief communications officer at the Library of Congress, and Hawa Jalloh, librarian at Prince George’s County (Md.) Memorial Library System, at a panel on influencer marketing ...

For years, influencer marketing focused on awareness. Campaign reports highlighted reach, impressions and engagement, which justified spending while social platforms offered broad organic distribution ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

No. 59 Oregon men’s tennis (14-8, 5-6 Big Ten) snapped a five-match losing streak in a 4-2 victory over the Penn State Nittany Lions (16-11,... With a six-match losing streak looming over their heads, ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Okay, so 2026 is here, and the way brands work with people online is still changing. It’s not just about getting a big name ...