As Johnson stated, both James and Anthony set a new gold standard for athlete marketing. LBJ signed a seven-year, $90 million ...

The comparison was inevitable the moment the hype started building. With AJ Dybantsa headlining an upcoming class many scouts already view as special, the conversation drifted to the gold standard.

Here’s a quick look at who the Los Angeles Lakers have under contract, who is a free agent this summer and who they added in ...

The Lakers are projected to draft Chris Cenac Jr. in their first offseason without LeBron James later this year. The post ...

Image Courtesy of The NBA. By Sam Bergstrom In the National Basketball Association—and, professional sports in general—there are instances where teams fall out of playoff contention for multiple years ...

Letting LeBron go seems like a gut punch, but considering his age, and the rumors he was leaving anyway, it could be the smart thing to do. And extending your second-best player (minus LeBron) is also ...

Victor Wembanyama, the 7-foot-4 phenom, became the first French player to ever be picked first overall in the NBA Draft when the San Antonio Spurs selected him Thursday night. Next year, Zaccharie ...