Fashion is its own competitor in any Olympics, from team uniforms at the opening and closing ceremonies to individual looks in the stadiums and, during the Winter Games, on the slopes ...

Super soft, sweat wicking, and versatile, there’s a style for every forecast and occasion.

Now, the natural fibre is becoming more popular for workout clothing, too – tennis star Venus Williams even wore custom ...

Lightweight and warm, these base layers wick moisture away for all-day comfort. The super-soft, responsibly-sourced, 100% ...

Bombas modern rib calf socks are a lightweight, warm alternative to everyday cotton socks. Made with a soft merino wool blend ...

The Icebreaker Merino 200 ZoneKnit Long-Sleeve Half-Zip Base Layer Top is now $90 in this short-lived deal. Icebreaker, like contemporaries Smartwool and Darn Tough, is known for quality merino wool ...

Biella, a town in northern Italy, proudly holds the title of the Wool Capital of the World. It is renowned worldwide for ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

There’s no doubt that merino wool is an insulating rockstar among outdoorsmen and women. Thanks to its warmth, breathability, moisture-wicking, and odor-repelling performance, it has a massive fan ...

South African Merino wool thrives in global luxury markets thanks to centuries of selective breeding, environmental ...