Athletic footwear has entered a new era of ambition. No longer content to promise just comfort or performance, Nike claims its shoes can activate the brain, heighten sensory awareness and even improve ...

Athletic footwear has entered a new era of ambition. No longer satisfied with promising comfort or performance, some brands now suggest their shoes can influence the brain itself. Nike, for example, ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Atom Sarkar, Drexel University (THE CONVERSATION) Athletic footwear has entered a new ...

When companies claim their shoes are “ mind-altering,” they often blur the distinction between sensory modulation and cognitive enhancement. Neuroscience supports the idea that shoes can change ...

Add Yahoo as a preferred source to see more of our stories on Google. Your shoes might not necessarily free your mind. ksana-gribakina/iStock via Getty Images Plus Athletic footwear has entered a new ...