Bad reviews can undermine your brand and hurt your revenue. Learn how to turn things around and transform harmful feedback into a bottom-line boost for your business. A strategic approach to ...

When launching and successfully operating a local business, your online reputation is one of the most influential assets you can build. A combination of delivering great consumer experiences and ...

What happens when a negative online review shows up like a dark cloud on a sunny day? Here’s a blueprint for bouncing back, strategically and emotionally, from the sting of bad feedback online.

Negative reviews are more visible than ever. They can shape how thousands of potential customers see your brand. Responding to that kind of feedback has traditionally been a manual, time-consuming ...

Finalized last year, the U.S. Federal Trade Commission’s (FTC) Final Rule on the Use of Consumer Reviews and Testimonials (the “Final Rule”) principally addresses the sale, purchase, and publication ...

The Federal Trade Commission (FTC) recently announced a new action and proposed settlement with the telemedicine firm NextMed. The action, which may seem familiar to those who followed FTC advertising ...