Plenty of new options are now available for residents such as an all-you-can-eat sushi restaurant and a waffle shop.

In 2025, New Braunfels’ business community continued to grow and change. New businesses opened, some relocated and some ...

A $1.5 million project is coming to a place in New Braunfels that feels like its own little world. It promises to change the ...

Downtown New Braunfels is experiencing a noticeable boom. Storefronts that once sat quiet are now buzzing with new businesses, foot traffic is on the rise and the city's historic core is quickly ...

A rendering shows the completed exterior of New Braunfels’ Faust Hotel, scheduled to reopen in spring 2026. Credit: Courtesy Photo / Lark Hospitality Just four years shy of being a century-old ...

In a city where new restaurants and food trucks seem to pop up weekly, Mighty Oak BBQ is proving that slow-smoked tradition can thrive right alongside New Braunfels’ rapid growth. The family-owned ...

True Texas BBQ operates inside New Braunfels' remodeled H-E-B on Walnut Avenue, which opened in 2022, and is notably H-E-B's ...

NEW BRAUNFELS, Texas — The bustling streets of downtown New Braunfels will soon transform into a vibrant festival ground, as the city prepares to host a city-wide celebration of food, music, and ...

A pair of New Braunfels sisters made their television debut this month on Food Network’s new series, “Baking Championship: ...

The new concept is from the hospitality group behind New Braunfels’ McAdoo’s Seafood Co. and La Cosecha Mexican Table. The new concept is from the hospitality group behind New Braunfels’ McAdoo’s ...

There's an ancient alchemy underway in New Braunfels. Tucked into the corner of a stretch of industrial buildings along Texas 46, Isaac Pruna is transforming honey into gold. And as owner of the ...