UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...
Elf on the Shelf is celebrating it’s 20th Anniversary this year! Maddie Conklin sits down with the creators of Elf on the ...
The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...
Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...
Editor’s note: This story may contain spoilers for prying little eyes! In the same way the Elf on the Shelf greatly increased the Christmas creep, forcing parents to add additional stress to our ...
Even The Elf on the Shelf’s own creators know the trend stresses parents out — but they want to help
That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...
The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...
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